So far we've seen that Huawei boasts having the fastest quad-core smartphone in the world, the Ascend D quad (XL) and Sony announced two new Android devices: Xperia P and Xperia U.
It's now HTC's turn to impress. Stay tuned for live info.
So far, they're discussing the highly anticipated HTC One series of mobile devices.
It seems HTC is focusing on camera, sound and performance features with this series.
HTC One devices will feature ImageSense technology: better module camera, software and UI.
HTC Sense 4.0 will come with Dropbox built-in. HTC One owners automatically get 25GB cloud storage space for free for 2 years.
Also in HTC Sense 4.0, enhanced music listening experience with BeatsAudio technology.
Previously known as HTC Endeavour, the One X is a 4.7-inch (1280x720) with Corning Gorilla Glass, Android 4.0 smartphone using an Nvidia Tegra 3 quad-core CPU and 1GB of RAM. Once launched, the One X will become HTC's new flagship smartphone.
Codenamed HTC Ville, the One S will run on Android 4.0 Ice Cream Sandwich with HTC Sense 4.0 UI on top. Other specs include a 8-megapixel rear camera, 1.5 Ghz dual-core processor and microSIM support.
The last one is One V, which will be the most affordable of the three, and has a 3.7-inch capacitive touchscreen display, a 5-megapixel camera with HD (720p) video recording, as well as 1 GB of RAM. It will run, like the others, the Android 4.0 Ice Cream Sandwich operating system.
The One V is considered the spiritual succesor of HTC Legend and even has a similar design.
All three will be up for sale in April 2012 from 144 carriers worldwide.