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Mar 13, 2012

Sony Alpha A57 Translucent Mirror Camera Debuts




About a year and a half after introducing the Alpha A55 translucent mirror camera, Sony is replacing this DSLR with a new Alpha A57 model that upgrades most of the features of its predecessor.

At the heart of the A57 stands the same 16-megapixel APS HD CMOS sensor used in the A55, but this time Sony has paired it with a new Bionz image engine and AF system.

The addition of this latest generation processor enabled Sony to boost the maximum ISO setting to 16,000 as well as the shooting rate from 10 frames per second to 12fps.

Furthermore, the camera’s video recording capabilities were also upgraded so it can now record 1920 x 1080 resolution clips at 60p, 60i and 24p/25p, while the new AF system provides users with enhanced object-tracking and quick AF in the Full HD movie mode. 

The rest of the specifications list includes a tilting 921,600-dot LCD, a 100% field of view electronic viewfinder, as well as Sony’s new Auto Portrait Framing (that uses the rule of thirds and face detection to aid the user in shooting portraits) and Clear Image Zoom technologies. 

"Today's DSLR consumer is looking for a higher level of control and flexibility in their camera," said Mike Kahn, director of the Alpha camera business group for Sony Electronics. 

"With the introduction of the newA57, we're bringing blazing fast response rates, enhanced artistic capabilities and other advanced features to the mainstream DSLR marketplace, offering professional-grade performance at affordable prices," concluded the company’s rep.

The new A57 will be available this April with an 18-55mm kit zoom lens for $800 (roughly 608 EUR). Those of you who already own Sony camera lenses can go for the body-only version that will hit retail for $700 (about 532 EUR).




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