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Apr 25, 2012

Nokia PureView Technology Wins “Best Imaging Innovation” Award




Two months ago, no one would have thought that a 41-megapixel camera phone is even possible. After Nokia announced its 808 PureView smartphone, at the Mobile World Congress 2012 in Barcelona, everything went crazy.

The device immediately won the award for the best new mobile handset at the trade fair, and more recently, the technology behind the impressive camera has been recognized as well. 

The company has just announced that its PureView technology has been awarded the “Best Imaging Innovation” prize in the TIPA Awards 2012.

Those unfamiliar with TIPA’s (Technical Image Press Association) activities should know that this is a non-profit association that focuses on finding the best photo and video product every year, and award it for its excellence. 

It appears that during a TIPA event that was recently held in Cape Town, South Africa, the members of the jury come to terms and agreed that Nokia’s PureView technology is the rightful winner of this year’s TIPA Awards for its incredible imaging technology. 

Although this time it’s the technology that get awarded and not the Nokia 808 PureView smartphone, it looks like the Finnish company did a great job with both the device and the technology that comes with it.

“In the 808 PureView incarnation we appreciated the extra-large sensor – by camera phone standards (1/1.2 inch) – with the huge 41MP resolution and the ingenious way this resolution is exploited (by oversampling) to supply lossless zooming. In this way Nokia has overcome one of the main drawbacks of camera phones, i.e. unsatisfactory performance with zoom,” said a spokesperson at TIPA.

Nokia 808 PureView is expected to arrive on the market sometime in May for a suggested retail price of 595 USD (450 EUR). 

The smartphone is powered by Nokia Belle operating system and packs a 1.3 GHz single-core processor, 1GB of ROM, 512MB of RAM and 16GB of internal memory, which can be expanded up to 32GB via microSD card.


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