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Mar 13, 2015

Samsung Plans to Focus on Low-End Smartphones to Regain Control of the Market

Following the high and mighty Galaxy S6 and Galaxy S6 Edge launch event, Samsung will be pushing a new strategy to help it regain control of the global smartphone market.

While the Galaxy S6 and Galaxy S6 Edge have made a very good preliminary impression on the public, Samsung doesn’t plan to completely rely on these premium models to win back the title of top smartphone vendor in the world. According to a fresh report coming out of the Korea Herald, Samsung has already devised a well-thought-out plan to help it win the market over yet again.

Expect a lot of Samsung low-end phones to appear in the following months
Industry insiders claim that the Korean tech giant plans to focus on entry-level and mid-range phones from now on, given that its flagship announcement is now behind it. Apparently, the fact that Samsung has released the Galaxy A, Galaxy E, Galaxy J and Z families is a clear indicator of the path the phone maker has embarked upon. The thing is premium smartphones only make a small portion of Samsung’s business, but the bulk actually comes from the low-to-midrange sector. The majority of smartphone owners don't have cash to spend on fancy handsets like the Galaxy S6 Edge and will buy products such as the Samsung Z1 (the company’s first handset to come with Tizen OS) which sells for under $100 / €87.

Many of these entry-level phones will be marketed by Samsung in emerging markets such as China and India, where the demand for cheap phones goes through the roof. The report points out that market research firm Strategy Analytics has estimated that the global sales for low-to-midrange smartphone models will tower over high-end sales in 2016, amounting to a total of 107 million. Samsung will also try and target more established markets with its affordable smartphones. And the assault has already started.

Samsung J1 is the latest budget smartphone from the company
For example, the company has just rolled out the J1 handset in Europe. The device arrives with a 4.3-inch WVGA (800 x 480 pixel resolution) capacitive touchscreen and a 1.2GHz dual-core processor fitted with 768MB of RAM and 4GB of internal storage. The specs aren't impressive, but customers can pick it up for only €120 / $130 a pop.

Expect more phones like the Samsung Galaxy J1 soon
Image credits to Samsung


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