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Jun 18, 2015

Nokia Confirms Return to Smartphone Business in 2016

Nokia fans rejoice, as the Finnish company has finally admitted that it is now ready to return to the smartphone business as early as 2016.

Previously one of the largest handset maker in the work, Nokia sold its devices and services division to Microsoft. Under agreement, the company can't launch another smartphone until late 2016. But that didn't stopped Nokia to launch its tablet computer, the Android-powered N1. The first Nokia tablet commercially available has been selling like crazy in China and now in Taiwan, but it's expected to be similarly popular in other countries too when the company decided to launch it. There were numerous rumors coming from different sources with knowledge of Nokia's future plans that claimed the Finnish company will definitely return to the mobile phone market, but they were denied by officials.

However, it looks like Nokia's CEO Rajeev Suri has decided to go all out in an interview with German publication Manager Magazin. He admitted that Nokia is already looking for partners that will help the company brings its smartphones to the market one way or another.

"We would simply design them and then make the brand name available to license"

According to Suri, Nokia will design new smartphone and then make the brand name available to license: “We will look for suitable partners. Microsoft makes mobile phones. We would simply design them and then make the brand name available to license.” It looks like Nokia has decided to continue to design mobile phones, but this time the Finnish company may approach the smartphone business slightly different. Instead of making use of its resources to launch new products on the market, advertise them and run marketing campaigns, Nokia will simply design them and let other companies interested in its brand do the rest.

Obviously, we should not rule out a 100% Nokia smartphone in the coming years, but for the time being the Finnish company won't risk a possible fail.

Nokia smartphones
Image credits to Nokia


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