ASRock Prepares to Tackle China, ASUS Helps

ASRock wants to expand its operations to include the Chinese market, so it has prepared a budget of NT$100 million for that purpose.

That's $3.4 million / 2.61 million Euro, according to exchange rates. ASUS will help the company compete with Gigabyte, according to Digitimes, by offering motherboards through its retail outlets.

Whether or not this enables ASRock to reach its intended shipment levels for the year (9 million) remains to be seen.

China is one of the few emerging markets and also the largest, so it is understandable that IT vendors would want to gain a foothold there.

It isn't clear for how long ASRock will depend on ASUS in this manner. Starting up a few shops shouldn't take all that long, so we're guessing that a sort of retail channel will be ready by year's end.

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