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Sep 23, 2012

Nokia Maps Are Better Than Rivals’ Solutions, Nokia Says




Windows Phone 8, Microsoft’s next-generation mobile operating system, will arrive on the market with Nokia’s Maps service included in the equation, a feature that should make a lot of users happy.

Offering wide coverage around the world, the mapping service has been widely recognized to be one of the best there is. According to Nokia, however, users could easily find out that the service is, in fact, better than competitors’ offerings. For that, the company makes a comparison between Nokia Maps in Windows Phone 8, Google Maps on Android, and Apple’s Maps on iPhone 5. The company notes that it has a long history of offering mapping services, and that it truly understands what users need for such an application in terms of quality and reliability. “That’s been standard practice at Nokia for the past six years, and we also understand that ‘pretty’ isn’t enough. You expect excellence in your smartphone mapping experience,” Nokia says in a blog post.

“A mapping experience is a must-have feature for many of us. In fact, a recent survey by IDG found that 77% of respondents are using smartphones for GPS navigation.” On top of that, Nokia provides users with location-based apps both offline and online, while also providing them with voice guided turn-by-turn navigation in the largest number of countries worldwide. The mapping applications are evolving, and users are expected to benefit from newer, better experiences when accessing such services on their new smartphones, Nokia states. The company continues explaining that, unlike other companies, which are either financing their mapping services with advertising or are licensing content from others, Nokia actually owns, builds and distributes the mapping content on its own.

“Nokia’s suite of location-aware apps and services on its new Lumia devices put it in a clear lead over its competitors in terms of the depth, breadth and integration of the mapping, navigation and transport experiences it can offer. It also leads in terms of the global coverage it provides,” said Tim Shepherd, senior analyst at Canalys.


Nokia Maps versus competition
Images credits to Nokia Conversations

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