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May 15, 2014

K-Touch and Blu Join the Windows Phone OEM Caravan, New Devices Launching Soon

Chinese OEM and ODM K-Touch and US-based handset maker Blu have just been officially confirmed as Microsoft partners for the release of Windows Phone devices.

The announcement doesn’t come as a surprise, as Blu has recently teased its first smartphone powered by Windows Phone platform, which is aimed at the mid-range market. K-Touch has yet to announce when and how many Windows Phone handsets it will launch in the not so distant future. However, both companies confirmed during the Qualcomm Reference Design and Wireless Innovation Summit in China that they would launch Windows Phone devices in the next couple of months. According to Liveside, during the same event, another Windows Phone OEM already confirmed by Microsoft, Longcheer, demoded two of its smartphones that should be released in the coming months. Both devices were powered by Windows Phone 8.1 and were based on Qualcomm Reference Design.

With the two new additions, the list of Windows Phone OEMs that are expected to launch new smartphones this year has been increased to 17. However, we expect more OEM to soon jump in the Windows Phone bandwagon given the fact that Microsoft has already removed any licensing costs. Most of these partners will bring Windows Phone devices to emerging markets, thus strengthening Windows Phone’s position among other OSes.

Blu's Windows Phone handset
Image credits to Blu


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