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May 30, 2014

Japan Display Introduces 7-Inch WQXGA “WhiteMagic” Tablet Display

Japan Display is a name most of us are familiar with, as the company is famous for putting out mobile displays that pack impressive pixel densities and offer high resolution.

Their latest effort is targeted at the tablet space, as the panel maker has just pulled the veil off a new HD tablet display. The screens will rely on the “WhiteMagic” technology that has been designed to provide improved outdoor visibility and lower power consumption when one is using the device indoors, reports TechBlog. WhiteMagic is not exactly a newcomer to the world of tech. Back in 2012, Sony introduced the Xperia P smartphone, which arrived with a 4-inch screen that featured WhiteMagic. Now Japan Display is aiming for the larger display category, by offering the 7-inch prototype aimed for implementation into tablet products. The new display is a 7-incher that arrives with 2560 x 1600 pixel resolution and an impressive 431 ppi and 160 degree viewing angles.

The WhiteMagic technology makes use of red, green, blue and white subpixels, as opposed to the usual RGB which uses only red, green and blue. Compared to traditional displays, using this particular technique will provide the same level of brightness, but it will end up consuming lower amounts of energy. Furthermore, it allows the screen to be twice as bright in outdoor environments. Japan Display goes on to mention, the new screen is capable of better controlling the backlight than earlier iterations of the technology. According to them, WhiteMagic will provide up to 20% improvements in the power consumption department. For those curios to see how this new baby behaves in real life, Japan Display will be putting the new screen on display at the SID Display Week, an event scheduled to kickstart on June 1.

Nevertheless, even if we will get to see screen prototypes displayed into the wild, it will still be some time before tablet products bundling WhiteMagic tech will arrive on the market. Japan Display is made up of Sony, Toshiba and Hitachi, so we can expect to see the first 7-inch high-res devices with bright displays be rolled out under one of their banners. In related news, back in April, Japan Display announced it had developed a 10.1-inch LCD prototype for tablets, capable of supporting 2,840 x 2,160 pixels (4K2K). Like with the 7-inch screen outlined above, Japan Display makes an emphasis on low power consumption. The 4K display takes advantage of low-temperature poly silicone technology, so the slate can consume the lowest amounts of energy.

Japan Display launches WhiteMagic tablet display
Image credits to TechBlog


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