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Sep 17, 2012

Canon Expand Its PowerShot Series, G15, S110 and SX50 HS Cameras Debuts




Canon may have launched the large, heavy and feature-packed EOS 6D, aiming to take advantage of Photokina the most, but there are other cameras getting ready to start shipping.

The cameras in question have been added to the PowerShot compact line and are called PowerShot G15, PowerShot S110 and PowerShot SX50 HS. The PowerShot SX50 HS superzoom will be the “mid-range” of the trio when it starts shipping next month, October 2012: $480 / 365-480 Euro. It relies on a 12.1-megapixel sensor, a 24-1200mm, f/3.4 - f/6.5 lens, optical image stabilization, a max ISO of 6,400 and a burst photo capture mode of 10 frames per second. PowerShot S110 will sell in both black and white, for $450 / 343-450 Euro. It has a 12.1 MP sensor like the SX50, a 3-inch 461,000 dot capacitive touchscreen, an f/2.0 lens and max 12,800 ISO. The third camera, PowerShot G15, gets a max ISO of 12,800, a 3-inch optical viewfinder of 922,000 dots (LCD) and the Canon's DIGIC 5 image processor. It will be priced at $500 / 381-500 Euro.

"Art is the by-product of creativity and inspiration. With the introduction of the advanced features in these three new PowerShot models, our customers will have the right tools to put their creativity into action and produce images that they will share for a lifetime," said Yuichi Ishizuka, executive vice president and general manager, imaging technologies and communications group, Canon U.S.A. Each new Canon PowerShot camera has a special advantage over the other two. The PowerShot S110, for instance, lacks GPS but has Wi-Fi support, the PowerShot G15 gets an f/1.8-2.8 5x optical zoom lens and the SD50 HS has 50x digital zoom (first among digital cameras, Canon claims). The main rivals of the three newcomers, those officially launched at any rate, are Fujifilm XF1 and Pentax Q10.

Canon PowerShot S110 sample photo
Image credits to Canon

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