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Oct 24, 2013

Qualcomm Executive Reassigned After Calling Apple’s A7 Chip a “Gimmick”




A short-sighted Qualcomm executive is seeing his status downgraded by his employers after making a rather bold remark regarding Apple’s marketing of the A7 chip, which is built on a 64-bit architecture.

In an interview with IDG, Anand Chandrasekher said, “I know there's a lot of noise because Apple did [64-bit] on their A7. I think they are doing a marketing gimmick. There's zero benefit a consumer gets from that.” I covered the story on October 9 refraining from saying “there will be consequences.” Apple buys millions of wireless chips from Qualcomm. Case in point, the same IDG now reports that Qualcomm has removed Chandrasekher from the company’s leadership page. A statement from Qualcomm reads:

“Anand Chandrasekher, is moving to a new role leading our exploration of certain enterprise related initiatives...Anand will continue to report to Steve Mollenkopf, COO and President of Qualcomm. This will be effective immediately.”

As I said before, gimmick or no gimmick, you can’t afford to say whatever passes your mind when you’re in bed with Apple. Or any other tech juggernaut for that matter.

Anand Chandrasekher
Image credits to ctimes.com.tw

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