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Sep 6, 2012

Intel Changes CPU Naming Scheme to be More Deceptive

Intel is well known for doing almost anything to get a few more dollars in the company’s pockets and the recent change in the company’s processor naming scheme is yet another testament to that.

After marketing the Core i7, i5 and i3 brands as targeting the high-end, mid-end and low-end respectively, the company has started naming mid-end processors using the same i7 moniker as the Extreme Edition CPUs and thus misleading the less informed buyers. We’ve reported here that the company is now labeling Sandy Bridge CPUs with similar tags that Ivy Bridge versions have and now Intel is changing the complete naming scheme of its CPUs by listing the top Turbo (single-core) frequency on the retail boxes instead of the default clock, Fudzilla reports.

Therefore, the popular Intel Core i7-3770K 3.5GHz processor is now called Intel Core i7-3770K Processor (8M Cache, up to 3.90 GHz). The change doesn’t seem to be in the buyer’s advantage, but it looks like yet another sales trick.

Intel Core i7 Marketing Shot
Image credits to Intel


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